How could social media support farmers concerned with sustainability issues?

Purpose This article aims to contribute building an understanding of how social media may support farmers in transition a more sustainable agriculture.Methodology we used questionnaire survey and in-depth interviews with concerned sustainability issues characterize the diversity their (SM) uses user profiles.Findings show widespread but also very contrasting SM by issues, combining epistemic socio-emotional dimensions.Practical implications propose several for facilitators online in-person groups dedicated supporting engaged transitions.Theoretical use that make supports integrated view farmers’ transitions as processes are not only technical involve many variable dimensions. Our would therefore benefit from further analyzing users virtual communities practice (COPv).Originality Rather than focusing on one SM, start various which provides original perspective agriculture. It contributes filling gap knowledge about digital tools’ potential contribution sustainability.